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WECU experiments with videos promoting local shopping

Well-received campaign may have raised awareness more than sales

Kent Bouma is the vice president of business banking at WECU. This holiday season
Kent Bouma is the vice president of business banking at WECU. This holiday season (Hailey Hoffman/Cascadia Daily News)
By Frank Catalano CDN Business Contributor
Think local, act local. Sometimes, “shop local” can seem more like a feel-good catchphrase than

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