Outdoor gear rental businesses ready for Ski to Sea boost

For an outdoor gear rental business, it may be an overstatement to say that Ski to Sea is Christmas in May. But depending on the operation, the Memorial Day weekend event could produce a short surge as well as have a longer reputational and business impact. This year, the Mt. Baker Ski Area to Bellingham Bay competition is sold out. That’s 500 teams of up to eight people each taking part in multiple sports, including relay legs that require large or specialized equipment. Canoes. Kayaks. Ro