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El Niño, post-COVID normalization taking vast tolls on the outdoor industry

Warmer weather is having a chilling effect on outdoor winter recreation sales

Mount Shuksan covered in snow and surrounded by trees.
Mount Shuksan looms above Chair 3 at Mt. Baker Ski Area on Sunday, Dec. 17. (Hailey Hoffman/Cascadia Daily News)
By Jason D. Martin CDN Contributor
This year’s El Niño weather stage may be one of the five strongest in recorded history. We have e
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