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Pro leagues balance profit, integrity risks in legal betting era

Sportsbook branding has prominent placement in stadiums, arenas

Fans walk past a sportsbook attached to the Footprint Center March 14 in Phoenix. Major League Baseball — long the most gambling-averse of the U.S. leagues — now permits its players to be ambassadors for gambling companies. It’s the backdrop for an era of legal sports betting in the U.S. that’s brought in huge revenues but also has some experts sounding cautionary notes.
Fans walk past a sportsbook attached to the Footprint Center March 14 in Phoenix. Major League Baseball — long the most gambling-averse of the U.S. leagues — now permits its players to be ambassadors for gambling companies. It’s the backdrop for an era of legal sports betting in the U.S. that’s brought in huge revenues but also has some experts sounding cautionary notes.
By Kyle Hightower, AP Sports Writer
When Calvin Ridley was suspended for betting on NFL games in 2022, it was largely dismissed as an is

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